ICICI Prudential Life Insurance, a joint venture between ICICI Bank and Prudential Corporation Holdings, started in 2001 and is a leader in the Indian life insurance sector. With ?3,104.14 billion in Assets Under Management (AUM) as of December 2024, the company focuses on customer-centric, long-term savings and protection products. It became the first private insurer to reach ?1 trillion in AUM and is listed on both NSE and BSE.